Brand & press

The bomb kit

Everything you need to write about High Explosive or Eggspedition: logos, colours, type, and how we sound. Right-click any logo to save it, or ask us for something else.

Logo

The mark is a cartoon bomb with a lit fuse: a small thing about to make a big noise. Use the cream-outlined version on dark backgrounds and the solid version on light ones. Keep clear space around it of at least the height of the spark, and never recolour, stretch or rotate it.

Colour

Mostly Bunker and Cream, with Blast and Fuse for the moments that should go off. Never put Fuse text on Cream: it's too pale to read.

Bunker#141012
Blast#FF5A1F
Fuse#FFC93C
Cream#FFF4E0
Smoke#B9ADA4

Type

Lilita One for shouting

Headlines, buttons, stickers and the wordmark. Always short. Free under the SIL Open Font License.

Nunito for talking. Body text, forms and anything longer than a line. Its rounded ends match the mark. Use weights 400 to 900.

Voice

  • Short fuse, warm heart. Punchy and playful, never mean. A pun is fine; three in a row is a war crime.
  • Plain English. Talk like a person. "We" not "the Company".
  • Honest. No fake urgency, no dark patterns, no promises we can't keep.
  • The bomb is a cartoon. Keep it silly and harmless: fireworks, confetti and "kaboom", never weapons or violence.

Eggspedition

Each game keeps its own look. Eggspedition is calm: soft salmon, shell, sage and pine, with the title in widely spaced capitals. The High Explosive brand stays in the header, footer and credits.

Salmon#F0A383
Shell#FFF7EC
Sage#CFD8CC
Pine#3F7A5B

One line: A calm climbing game about bringing eggs home.

Short description: Throw a grappling hook, climb nine famous peaks from Half Dome to Everest, and carry every lost egg back to a nest. One-thumb controls, no timers, no ads, no sign-up.

Screenshots: title · climbing · journey · mountain